furniture and household goods
What Is It about Muji?
Since its 1980 launch, Mujirushi Ryohin ("No-Name Quality Goods"), now known affectionately as Muji, has expanded its overseas retail operations to 312 stores in 25 countries. Its products have become a familiar sight in homes around the world. We examine what drives that appeal, focussing on the designs that have made this former department-store line a leading company and a household name for everyday furniture and household goods.